Company Overview
At Reed Data Analytics, we strive to make a difference for our clients, strategically, analytically, and technologically. We have evolved as a trusted partner of choice for some of the most exciting, thriving, and successful companies in the world.
Over the years, we have catered to the requirements of some of the reputed brands across Australia. Our clients hail from diverse sectors and industries that include financial services, energy, consumer products, retail, high tech, and communications.

Our Mission
We believe in augmenting human intelligence by using insights generated using data analytics.
We’re focused on creating the best user experience for working with data, one that empowers people to ask and answer complex questions without requiring them to master querying languages, statistical modeling, or the command line. To achieve this, we build platforms for integrating, managing, and securing data on top of which we layer applications for fully interactive human-driven, machine-assisted analysis.
How We Work
WE MEET THE PROBLEMS WHERE THEY LIVE
We’re engineers, not academics. At our office in Victoria, we’ve assembled a team that combines practical expertise in distributed systems infrastructure, big data processing, user experience design, and data science. Whatever their roles, all our experts combine an uncompromising engineering mindset with an unwavering focus on executing in service of the mission.
WE GO WHERE WE’RE NEEDED MOST
Our customers have data and a deep understanding of the problems they face. We have proven processes and an engineering mindset. We send our engineers into the field to work directly with our customers—deploying our products, integrating their data, optimizing their workflows, and producing operational results in weeks, not years. By establishing a true partnership, we help customers get the most out of our products and engineering expertise.
WE BUILD OUR COMPANY AROUND MISSION-DRIVEN ENGINEERING
We are engineers on a mission. We seek out the most critical problems we can find. And whatever the problem, our approach with all our clients is the same: to establish a partnership that transforms the way they use data in pursuit of their goals.
Information is the oil of the 21st century, and analytics is the combustion engine.
Peter Sondergaard
Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.